Article12 April 2026
What is Zero-Party Data? (Wix)
Collect user-provided preferences to personalize marketing.
Zero-party data is information a user intentionally shares—preferences, interests, goals—usually through quizzes, forms, or onboarding. On Wix, capture it through forms and store it in CRM/CMS fields, then segment email campaigns and personalize offers. This improves relevance and conversions while supporting privacy-first marketing.