A complete comparison of Wix plans, costs and features

Wix pricing in 2026 ranges from a free plan for testing the platform to premium business packages for e-commerce, bookings and high-traffic websites. Paid Wix plans start at approximately €17 per month, while Business Elite costs around €159 per month when billed annually.

However, the cheapest subscription is not automatically the most cost-effective option. Your ideal plan depends on whether you need online payments, storage, marketing tools, multiple collaborators or advanced e-commerce functionality.

This guide explains the available plans, the additional costs you should consider and how to select the right subscription for your website.

Pricing note: Wix prices differ by country, currency, taxes, billing period and promotional offer. Always confirm the final amount in your Wix account before purchasing.

Wix pricing plans compared

Wix offers five main levels for standard websites. The monthly figures below are indicative prices based on an annual subscription.

Annual plans are normally paid in full at the beginning of the subscription period. Selected packages may include a domain voucher for the first year, but renewals, business email and premium apps can create additional costs.

What is included in every paid Wix plan?

All paid plans provide the essential infrastructure needed to operate a professional website. This generally includes secure hosting, an SSL certificate, a custom domain connection, removal of Wix advertising, customer support and access to Wix’s website-building tools.

Because hosting, platform updates and security are managed within Wix, you do not need to purchase a separate hosting package or maintain the server yourself. This makes the ongoing costs more predictable than platforms that depend on separate hosting, themes and plugins.

For a broader cost analysis, read Is Wix Expensive in 2026?.

Which Wix plan should you choose?

Wix Free

The Free plan is useful for learning the editor, testing templates and preparing content. It uses a Wix-branded URL and displays Wix advertising, making it unsuitable for most professional companies.

Use it to explore the platform, but upgrade before launching a commercial website.

Wix Light

Light is the entry-level choice for a professional portfolio, brochure website or small service business. It allows you to connect a custom domain and remove Wix branding.

The main limitation is that Light does not support online payments. If visitors must purchase products, reserve paid services or buy memberships, Core is the more appropriate starting point.

Wix Core

Core is usually the best-value package for small and medium-sized businesses. It enables online payments and provides basic e-commerce, booking and marketing functionality.

Choose Core when your website needs to generate transactions rather than simply present information. Businesses planning an online shop should also review the possibilities of Wix e-commerce.

Wix Business

Business provides more storage and stronger e-commerce and marketing capabilities. It is suitable for established webshops, service providers with regular bookings and companies running several online campaigns.

The additional capacity makes this plan a sensible middle ground for businesses that have outgrown Core but do not require an enterprise-level package.

Wix Business Elite

Business Elite is designed for larger teams and more demanding online operations. It offers advanced e-commerce features, extensive storage, greater collaborator capacity and priority-level functionality.

It is most relevant when a website supports significant revenue, a large product catalogue or multiple employees. Smaller businesses should only select Elite when its advanced features solve a genuine operational need.

Wix subscription price versus total website cost

The plan is only one part of your website budget. A realistic cost calculation should include the following components:

A cheap plan can become expensive if the website is built incorrectly, cannot rank in search engines or requires a complete redesign after one year. Consider the total cost of ownership rather than comparing subscriptions alone.

Wix Studio, Wix Harmony and Wix plan pricing

Your builder and subscription are related but separate decisions. Wix Harmony focuses on fast, AI-assisted website creation, while Wix Studio development provides more advanced responsive design, CMS architecture and professional scalability.

A simple company website may work well with Harmony and a Light or Core subscription. A multilingual platform, large content structure or conversion-focused business website may justify Wix Studio and a more capable plan.

Businesses managing structured services, locations or directories can also use Wix CMS collections to reduce manual work and scale their content.

How to avoid paying too much for Wix

Start by listing the features your website needs today and those it will probably require during the next 12 to 24 months. Check whether you need payments, bookings, subscriptions, extra storage or multiple collaborators.

Do not choose Business Elite only because it is the most comprehensive option. Conversely, do not select Light when paid bookings or e-commerce are central to your business model. Migrating plans is possible, but making the right choice initially keeps budgeting and implementation simpler.

If you already have a Wix website but are unsure whether your subscription is appropriate, FLOR-IT’s Wix support service can review your setup, functionality and growth requirements.

Get a professional Wix cost recommendation

Not sure which Wix plan, editor or feature set fits your business?

FLOR-IT can compare your requirements, identify unnecessary costs and recommend a setup that supports both your current website and future growth.

View FLOR-IT pricing or contact the Wix team for a tailored recommendation.

Experience, Expertise, Authoritativeness and Trustworthiness

This guide was prepared by FLOR-IT, an official Wix Partner specializing in Wix development, technical support, CMS architecture, SEO and GEO optimization.

Our recommendations are based on practical experience building and optimizing Wix websites for businesses in different industries and markets. We compare plans according to real operational requirements—not simply by selecting the package with the longest feature list.

Pricing information was reviewed in 2026, but Wix can change plans, features and regional rates. Readers should therefore verify the final subscription price directly in their Wix account before completing a purchase.

Learn more about our experience, technical specializations and approach on the About FLOR-IT page.