Website migration to Wix: a practical SEO checklist

Migrating a website to Wix involves more than moving text and images. The new site must support your business while visitors and search engines can still find important pages. Careful preparation reduces risk, but cannot guarantee unchanged rankings or traffic.

Decide whether a move fits your business

Identify what works today and what needs improvement: editing, mobile usability, forms, ecommerce, bookings and integrations. Compare migration costs, subscriptions and support. A different platform is not automatically cheaper, faster or more visible. FLOR-IT helps assess the existing site and required functionality before choosing an approach.

A practical migration plan

1. Inventory the current site. List pages, media, important downloads, languages and integrations. Save a baseline of organic traffic, search queries and conversions.
2. Map old and new URLs. Retain useful addresses where possible. Redirect changed addresses to the closest relevant replacement, not routinely to the homepage.
3. Check content and functionality. Preserve valuable content and review titles, descriptions, headings, internal links, canonicals and language references. Test forms, mobile usability and any payment or booking workflows separately.
4. Prepare launch. Check domain settings, HTTPS and availability. Ensure the intended public pages are not accidentally blocked by robots settings or noindex.
5. Keep monitoring. Check redirects, errors, the sitemap and traffic after the move. Retain access to Google Search Console and monitor both old and new URLs.

What should you expect from SEO?

Google explains that rankings can fluctuate during a move while pages are reprocessed. The duration varies by site. Redirects and a sitemap help search engines understand the transition, but do not guarantee indexing, unchanged positions or inclusion in AI answers.

Choose Wix and Base44 thoughtfully

FLOR-IT works with Wix and Base44. The suitable solution depends on content, business workflows and required integrations. A complete site cannot always be imported automatically. Establish which data and functions can transfer and which must be rebuilt. Connecting another platform requires its own assessment and testing.

Scope, costs and timing

Content volume, languages, products and custom work determine the effort involved. Agree what migration, licences, support and aftercare include before starting. Review our pricing information and services; a specific quotation depends on the agreed scope.

Frequently asked questions

Can SEO loss be ruled out?

No. Preparation and checks reduce risks, but search performance also depends on search engines and other factors.

Should every old page redirect?

Use a relevant replacement when one exists. For permanently removed content with no replacement, return an appropriate error status rather than sending visitors to an unrelated page.

Prepare the move together

FLOR-IT supports projects remotely, including businesses in Rotterdam, Amsterdam, Geneva and Zurich. Book an introductory meeting to discuss your current site and requirements.

Official source

Google Search Central: site moves and migrations