Article12 April 2026
Can you use Video in Wix? (Wix)
Use video strategically without hurting performance.
Video can increase engagement when used intentionally: hero loops, testimonials, explainers, and product demos. On Wix, keep videos compressed, avoid auto-playing heavy assets on mobile, and ensure fallback images exist. Use video where it supports the conversion story, not as decoration. Track impact via engagement metrics and conversion changes.