Article12 April 2026
What is Tracking? (Wix)
Measure leads, bookings, and sales events reliably.
Tracking in Wix includes Wix Analytics, GA4, ad pixels, and conversion events. Define what matters (lead, booking, purchase), then ensure events fire correctly and are aligned with consent settings. Use UTMs for campaigns and keep naming consistent across channels. Good tracking makes optimization and reporting trustworthy.