Article12 April 2026
What is a Marketplace? (Wix CMS)
Build directories and marketplaces with Wix.
A marketplace on Wix can be created with CMS collections, dynamic pages, filtering, and member accounts. Velo enables deeper custom logic like paid listings, subscriptions, approval workflows, and admin dashboards; for fully custom marketplace functionality, a Base44 app is an alternative. The key is a clean data model (companies, listings, categories, locations) and a UX that makes discovery easy.