Article12 April 2026
What are KPI Dashboards? (Wix Analytics)
Track what matters inside Wix.
KPIs for Wix sites often include leads, bookings, conversion rate, revenue, and engagement. Wix Analytics provides dashboards; GA4 can add funnel analysis and attribution. Define KPIs per business model (service vs e-commerce) and review weekly. Tie KPIs to actions: improve hero, adjust pricing copy, shorten forms, or optimize product pages.