Article12 April 2026
What is Analytics (Wix)?
Measure traffic, behavior, and conversions in Wix.
Wix Analytics provides dashboards for traffic, sales, marketing, and customer behavior. Combine it with GA4 and (optionally) Google Tag Manager for deeper event tracking. For Wix Stores and Bookings, define conversion events (purchase, lead, booking) and track drop-offs per step. With consistent UTM tagging and clean channel grouping, you can attribute revenue properly and optimize landing pages, CTAs, and email flows.